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Q&A: 2nd Opinion on JA & BGD Diamonds

By Mike Fried, Updated June 29, 2020

I am a first time diamond buyer and want to thank you for the site you have put together. The information you have provided here has truly helped to educate me to the point where I feel much more confident in making an informed decision.

I am looking for a Princess cut diamond around .75ct. I am looking to spend no more than 4000 for the stone which I will mount in a white gold ring.

I have found two diamonds which I am trying to choose between, one from James Allen the other from Brian Gavin.

The first:
https://www.jamesallen.com/loose-diamonds/princess-cut/0.81-carat-f-color-vvs2-clarity-sku-217574?a_aid=dmnd1357

The second:
https://www.briangavindiamonds.com/diamonds/diamond-details/0.781-f-vs1-princess-diamond-ags-104062403008#a_aid

Would you recommend one stone over the other? Is the Brian Gavin Signature Diamond worth the slightly more premium price?

It seems like you have this diamond buying process down pat. I love the JA diamond you selected. I think it is a better value than the BGD to be honest.

Let me know how it looks when it arrives.

James Allen James Allen is the leader in online diamond sales. Their imaging technology is the same as inspecting a diamond with a jeweler's loupe. They have the largest exclusive loose diamond inventory online and fantastic prices. They also have the nicest collection of lab-created diamonds online. They currently run a 10% discount on selected lab-grown diamonds!
Click to Visit
What we love about them:
  • No questions asked returns within 30 days of shipment. James Allen will send you a paid shipping label to return the ring.
  • Lifetime Warranty
  • Free International Shipping
  • Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
  • Provide insurance appraisals
  • One free resizing within 60 days of purchase
  • Free ring inscriptions
  • Best-in-class high quality imagery of all diamonds in stock
  • 24/7 Customer Service
  • Best-in-class packaging
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Blue Nile Blue Nile is the largest and most well-known internet jewelry seller. They have a very large exclusive online inventory. Their high-quality images are catching up to James Allens' and their prices are amazing. Right now, Blue Nile offers up to 50% savings on selected jewelry during a limited-time season sale.
Click to Visit
What we love about them:
  • No questions asked returns within 30 days of shipment. Blue Nile will send you a paid shipping label to return the ring.
  • Lifetime Warranty
  • Free Shipping
  • Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
  • Provide insurance appraisal
  • One free resizing within the first year of purchase
  • High quality images of about half of their diamonds
  • 24/7 Customer Service
  • 100% credit towards future upgrades (must be at least double in value)
  • Best in class fulfillment
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