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For a meaningful Valentine’s Day gift, choose a piece of jewelry that matches his or her unique style. Whether you decide on a pendant, bracelet or set of earrings, you’re giving a gift that they’ll cherish forever. Check out all of the options and Valentine’s Day gift ideas below.
Most importantly, we recommend purchasing any fine jewelry from a highly reputable vendor. For diamond jewelry, opt for Brilliant Earth, Blue Nile or Brian Gavin. For colored gemstone jewelry, consider Brilliant Earth, Blue Nile and Leibish & Co. These vendors will give you the best value and beauty for your budget.
Why you should trust us
To help you with the diamond buying process we lean on our expertise and experience. The author of this article, our CEO, Mike Fried has over 20 years of experience in the diamond industry. Mike started from the bottom, sorting and evaluating hundreds of thousands of diamonds to learn every facet (pun intended) of diamond quality and value. Mike followed that up by spending years buying and selling diamonds on the wholesale market as well as selling tens of millions of dollars worth of diamonds to diamond retailers.
Here’s what we’ll cover in this article:
- What are the current sales for Valentine’s Day?
- What are the best jewelry gifts to buy for Valentine’s Day?
- How can I buy the best Valentine’s Day jewelry gift?
- Where should I purchase my Valentine’s Day gift from?
- Why You Shouldn’t Purchase Substandard Jewelry for Valentine’s Day
Deal Alert: Save up to 30% on Blue Nile Mother's Day Jewelry
Valentine’s Day is a beautiful time to celebrate the one you love. Show your appreciation for her with an unforgettable Valentine’s Day gift. From earrings to cuff links to pearl necklaces, we’re providing gift ideas for every style and personality.
If you’re dating your significant other and not planning to propose on Valentine’s Day, we suggest steering clear of purchasing a ring. Sending a mixed message could end up being more detrimental than thoughtful. But if you’re married or already engaged, then gifting a ring is fair game. Consider commemorating your love with a diamond or gemstone eternity ring in such a way.
No matter which gift you choose, let your beloved know how special they are. Look through our Valentine’s Day gift ideas to select something truly extraordinary. We also put together tips on buying a Valentine’s Day gift and what to stay away from.
Valentine’s Day Jewelry Gifts
Jewelry is a classic Valentine’s Day gift, and for good reason. People love both giving and receiving Valentine’s Day jewelry, so much so that the National Retail Federation predicts that US shoppers will spend more than $5.5 billion on jewelry this Valentine’s Day alone.
There are no specific “rules” when it comes to Valentine’s Day jewelry. From diamonds to gemstones, a wide variety of precious stones and jewelry items can all make your significant other smile and look back on this Valentine’s Day as a special date.
Diamonds are stunning, classic gifts that can be set in any precious metal. Design or choose a piece that fits his or her personality. Not only will they feel special on Valentine’s Day, but they’ll feel your love every time they wear it.
Diamond Earrings
Whether she prefers to wear drop earrings or studs, diamond earrings are a timeless gift that can look stunning in any environment. Besides that, they’re highly versatile and can be worn with almost any outfit.
Look for high-quality diamonds and make sure to select a metal that nicely complements the person’s skin tone.
Diamond earring gift ideas:
Diamond Pendants
Pendants are special gifts that will be worn close to the heart. Just like a diamond ring, there’s lots of variety when it comes to pendants. A solitaire pendant is a great choice for people who love elegant simplicity, while a halo pendant offers a more dazzling, eye-catching look.
Pendant and necklace gift ideas:
Valentine’s Day Necklaces
Necklaces can look stunningly beautiful, especially when they combine diamonds and colored gemstones with beautiful white, rose or yellow gold. Like pendants, necklaces come in a wide range of styles, from elegant and minimalistic to ornate and dramatic.
Valentine’s Day necklace ideas:
Diamond Bracelets
Make her wrist sparkle this Valentine’s Day with a diamond bracelet or diamond tennis bracelet. Available in several styles and metals, bracelets can complement any look and stand out on any occasion.
Choose from designs like this bar bracelet featuring 13 diamonds from Blue Nile or a tennis bracelet with 54 diamonds.
Diamond bracelet gift ideas:
Diamond Rings and Eternity Bands
A diamond ring doesn’t just have to be for engagement. It can be a symbol of your love and many special years spent together. Or, it can be a statement of your commitment to your partner before a formal engagement in the way of a promise ring.
Eternity rings offer a versatile style because they easily can be paired with an engagement ring or worn separately. Eternity bands represent endless love and partnership, making them a great Valentine’s Day gift idea for your wife, especially during an anniversary year.
Diamond eternity ring gift ideas:
Colored Gemstone Jewelry for Valentine’s Day
Interested in vibrant, eye-catching jewelry? Consider colored gemstones for your Valentine’s Day gift. Ranging from sapphire pendants to emerald earrings, gemstones offer personality and unique style.
Favorite gemstones for jewelry include emerald, ruby, sapphire, amethyst, aquamarine, opal, garnet, citrine and blue topaz. Many gemstones are significantly more affordable than diamonds, making gemstone jewelry worth considering if you’re looking for a more affordable Valentine’s Day gift.
Gemstone Earrings
Let her stand out this Valentine’s Day with a pair of gemstone earrings. Choose a color that matches her eyes or complements her skin tone.
There’s plenty of variety when it comes to gemstone earrings, with emeralds, sapphires in a variety of colors and other gemstones available. Since gemstone earrings usually feature small stones, they’re often quite affordable and can make for great Valentine’s Day gifts.
Gemstone earring gift ideas:
Gemstone Pendants and Necklaces
A colorful pendant brightens any outfit, especially when it features an eye-catching sapphire or other gemstone. Gemstone pendants range in price from just a few hundred dollars to tens of thousands of dollars for pendants featuring high-end, rare stones.
To make the biggest impact, consider designing a necklace with her birthstone, favorite color or another gemstone of special significance. A stunning necklace is a gift that comes from the heart and can be worn for years to come.
Pendant and necklace gift ideas:
Gemstone Bracelets
Dazzle her with a beautiful bracelet. Like earrings and pendants, bracelets are versatile gifts that can look beautiful in any environment and with any outfit. Choose a single gemstone for your design or opt for a multi-colored style like this round rope bracelet from Blue Nile.
Gemstone bracelet gift ideas:
Gemstone Rings and Eternity Bands
Symbolize your love this Valentine’s Day with a gemstone eternity band. Gemstones can look truly stunning in an eternity band, especially when they’re paired with a metal that emphasizes their natural beauty.
For the most impressive look, choose a full or half-eternity ring that matches her engagement ring or other fine jewelry.
Gemstone eternity ring gift ideas:
How to Buy Valentine’s Day Jewelry
Giving your loved one a diamond ring, bracelet or a pair of diamond earrings for Valentine’s Day is an incredible way to show how much you care about them.
As we’ve covered in detail across this website, buying diamond jewelry as a non-expert can be like navigating a minefield. From huge store profit margins to sales that aren’t quite as good a deal as they seem, there are countless issues that you could run into.
Below, we’ve shared our expert tips for buying diamond jewelry as a Valentine’s Day gift, from understanding the 4 Cs of a diamond’s beauty and quality to avoiding vendors that charge too much for their diamond jewelry.
Make Sure You Buy From the Right Vendor
The first, and easiest, step in buying diamond jewelry for Valentine’s Day or any other occasion is limiting your search to diamond jewelry vendors that offer good pricing.
As we’ve covered in our guide to the best places to buy an engagement ring, we think you’re far better served if you buy diamonds online rather than visit a jewelry store at your local mall or a department store.
Here’s why: operating a brick-and-mortar jewelry store is expensive. There’s rent for the store itself. There are employee salaries. Then there are extra costs, like utilities, maintenance for the store, advertising and more.
Finally, there’s a huge cost simply to purchase all of the inventory that’s displayed in the store and sold to customers.
These costs all mean that a brick-and-mortar jewelry store needs to add a significant margin to its products in order to make a profit. As you can see in our reviews of diamond jewelers, this often means that the price you’ll pay is 40% higher (or more) than what you’d pay online.
We generally recommend buying diamond jewelry from Brilliant Earth, Blue Nile, Leibish & Co. or Brian Gavin Diamonds. All of these vendors offer high-quality jewelry at prices significantly lower than what you’d pay for an equivalent diamond from a brick-and-mortar vendor.
We’ve covered these vendors in more detail a little further down the page, with links to our more detailed reviews and shopping guides.
Know What to Look for in a Diamond
While they may look similar in a display case, not all diamonds are equal when it comes to pure quality.
Learning what to look for in a diamond will help you get the best deal on a ring, necklace, pair of earrings, or any other diamond jewelry.
Although there are numerous factors that go into determining a diamond’s quality and value, the four that are most important are the four Cs: diamond cut, color, clarity, and carat weight.
Each of these factors dictates a diamond’s quality, from how much brilliance it will have when exposed to light to its clarity and level of colorlessness. These factors also play a major role in dictating a diamond’s price. In general, the better the cut, color, and clarity, the more it will cost.
Getting a great deal on diamond jewelry is all about striking the right balance between its quality and its price.
Stick to GIA Certified Diamonds
All diamonds sold by reputable jewelry vendors will come with a certificate. This certificate is an independent lab report that lists the diamond’s clarity, cut quality, diamond color grading, carat weight and a range of other important factors that determine its quality and value.
Unfortunately, not all diamond certifications are equally reliable. While some, like GIA, provide an accurate evaluation of a diamond’s quality, others use looser standards that often make a diamond look better on paper than it is in reality.
Because of this, we recommend only buying diamonds that come with certification from the GIA (Gemological Institute of America).
This grading entity is the most respected in the industry and can be trusted to provide an accurate report. You know that what you see on the certificate actually describes the diamond you’re viewing.
For Rings, Make Sure You Know Their Size
As a general rule, we recommend steering clear of rings as Valentine’s Day gifts if you and your significant other aren’t married. However, if you’re already married or already engaged, giving a ring can be a great idea.
Likewise, if you’re planning to propose, Valentine’s Day can be a memorable, romantic time to pop the question.
To avoid having to resize your ring after buying it, it’s important to know your partner’s ring size before you buy anything. This is especially important if you’re thinking of buying an eternity ring, which usually can’t be resized.
Likewise, pavé and tension rings, as well as rings made from brittle metals like rose gold, can be difficult or impossible to resize.
Where to Purchase Your Valentine’s Day Gift
The most important recommendation we can give you for purchasing Valentine’s Day gifts is to shop with a highly reputable vendor. Choose quality from the very beginning, and you’ll have beautiful, well-made jewelry that can be passed down for generations.
Throughout our years of experience, we’ve vetted many jewelry companies. We’ve learned which vendors are trustworthy and which ones should be avoided. Because of our expertise, we give readers peace of mind knowing that they’re receiving top-notch jewelry at an excellent price.
The vendors below offer stunning options for diamond and gemstone rings, necklaces, earrings, and more. All jewelry is made with high-quality metal and stones. Most importantly, these are vendors you can trust.
Brilliant Earth
Brilliant Earth has 40+ stores across the US, including a flagship in Beverly Hills, plus a full online shopping experience. Every natural diamond Brilliant Earth sells has to meet its Beyond Conflict Free™ standard, which goes further than the industry-standard Kimberley Process. Check out our Brilliant Earth review here.
Blue Nile
Because Blue Nile maintains a large online inventory of diamonds, you’ll have an excellent selection to choose from. They build all of their jewelry with high-quality materials. Read our full Blue Nile review.
Leibish & Co.
We recommend Leibish because of their solid reputation for fine gemstone jewelry. Leibish designs all of their jewelry with high-quality settings. Read our Leibish & Co. review here.
Brian Gavin Diamonds
Brian Gavin carries some of the most beautifully cut diamonds in the world. They offer super-ideal cuts through their “Brian Gavin Signature” Hearts & Arrows collection. We specifically recommend them for 3 carat, 4 carat and 5 carat diamond rings, because cut quality is especially important in these sizes. Read our Brian Gavin review here.
Buying Valentine’s Day Rings
If you’re thinking of proposing on Valentine’s Day, buying an engagement ring ahead of time can help you take advantage of special offers and discounts.
While there’s no perfect time of year to buy an engagement ring, many brick-and-mortar jewelry stores offer discounts around Valentine’s Day. Often, these discounts are quite significant, with as much as 50% marked off some jewelry.
In general, it’s good to be skeptical when you see a huge discount offered on engagement rings or other diamond jewelry. Brick-and-mortar jewelers tend to add huge markups to their diamonds, meaning they’re often overpriced even after the discount.
Instead of buying from a brick-and-mortar jewelry store, look at online vendors such as the four listed above.
While Blue Nile doesn’t discount their diamonds, they often run promotions for discounted settings. Brilliant Earth offers a bank wire discount and runs gift with purchase offers. This can help you save a few hundred dollars when purchasing an engagement ring.
Why You Shouldn’t Purchase Substandard Valentine’s Day Jewelry
Many jewelers seem to offer great gift options for holidays like Valentine’s Day and Mother’s Day. Their advertisements often target a particular line of jewelry and even specific items.
While these may seem like excellent gift ideas, the jewelry is often poorly made and of low quality. In other words, the jewelry won’t hold up over the long run.
As a result, we only recommend high-quality jewelry from reputable vendors (see our list above). By purchasing something from a trusted vendor, you’ll give a lasting gift that will hold up for generations.
Need Help With Valentine’s Day Jewelry?
Above all, no matter which bracelet, ring, pendant or set of earrings you choose, know that a thoughtful gift from the heart is what matters most.
If you need help choosing Valentine’s Day jewelry, feel free to contact us to talk to our team of diamond jewelry experts. We’ve helped thousands of readers buy beautiful jewelry, and we’re happy to help you find something special that matches your tastes and budget.
Here are some other diamond jewelry gift topics to browse:
- The best diamond jewelry Christmas gift ideas
- Diamond jewelry gift ideas for mom on Mother’s Day
- What to consider when buying a wedding band or ring
- Anniversary gift ideas for your wife (1, 5, 10, 20, 25, 30+ years)
- Wedding jewelry gift ideas for the bride
- Diamond jewelry “push present” gift ideas
- Diamond promise ring ideas for her
- What to consider when buying gemstone jewelry
What we love about them:
- No questions asked returns within 30 days of shipment. Blue Nile will send you a paid shipping label to return the ring.
- Lifetime Warranty
- Free Shipping
- Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
- Provide insurance appraisal
- One free resizing within the first year of purchase
- High quality images of about half of their diamonds
- 24/7 Customer Service
- 100% credit towards future upgrades (must be at least double in value)
- Best in class fulfillment
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